Blue Tribe Foods
We are on a mission to revolutionize how the world eats their meat! Using our research and innovation in Foods Science, we provide meat from sustainable plant-based sources that is every bit as natural and delicious, while also positively impacting the environment and the planet. We aim to build a global awareness of the impact that the animal supply chain has on the environment. Awareness which …
Profile
Blue Tribe Foods is a private Mumbai-based plant-based snacking and “plant-based meat” brand that recreates meat taste/texture using plant ingredients; its website also highlights preservative-free products and “advanced food tech/natural ingredients”. Core products include plant-based nuggets, sausages, kebab, tandoori/chaap, soya chaap (multiple flavours), and other frozen ready-to-eat snacks; it also runs “plastic neutral” packaging/recycling in partnership with The Disposal Company. Founding year is 2019 (also cited as founded in 2020 in one dataset) and HQ is Mumbai. Ownership/stock listing: private; investors/funding are not fully named, but it says Virat Kohli and Anushka Sharma are brand ambassadors and investors, plus a small amount from ultra-HNIs/angel funding (last deal shown 08-Feb-2022). Scale: reported FY25 revenue ₹4.0 Cr, net loss ₹12.1 Cr, and ~33 employees (Inc42); another dataset lists 11 employees. Distribution/partners/customers include omnichannel sales across ~1,000 stores, quick commerce (e.g., Swiggy Instamart), and modern trade retailers (Nature’s Basket, Raj Mandir, Modern Bazaar); B2B includes HoReCa partnerships and examples like Taj Lands End and PVR Inox. Latest 2025–2026: it launched Korean Soya Chaap and a Spicy Kebab (as of Oct 2025 launch coverage published 2026-09-04) and describes as active with ongoing new product launches and B2B expansion efforts in 2026.
Sources#
- Plant protein goodness | 100% veg | Planet friendly – Blue Tribe Foods
- About Us – Blue Tribe Foods
- Indian Retailer - Blue Tribe Aims to be Rs 200 Cr Company in Five Years — 2024-09-12
- Sustainability switch: How Blue Tribe Foods’ Nikki Arora Singh is rewriting India’s food future — 2026-02-06
- Blue Tribe 2026 Company Profile: Valuation, Funding & Investors | PitchBook
- Virushka-backed Blue Tribe expands from plant-based meat to snacks — 2024-09-11
- Blue Tribe Financials 2026 – Revenue, P&L & Cash Flow
- Blue Tribe expands Portfolio with New Plant-based Lineup - Brand License — 2026-09-04
- Industry
- Alternative proteins, Food ingredients
- Topics
- Plant-based meat, dairy & egg
- Role
- Producer — “…| Focus | Funded plant-based chicken/meat brand (Mumbai) | Blue Tribe Foods is a private Mumbai-based plant-ba…”
Bio-solutions it supplies 0
Not yet cited as a supplier in a graded solution.
What they offer
This company does not publish its products or services — we find out through an introduction.
News & status 6
- 2026-09-16 Blue Tribe launches its latest new ad campaign starring Anushka Sharma and Virat Kohli - Up18 NewsBlue Tribe Foods is a plant-based meat brand in India co-founded by Sandeep Singh and Nikki Arora Singh, focused on offering tasty, meat-like products while promoting sustainable eating and reducing environmental impact. The latest campaign stars Virat Kohli …
- 2025-10-15 Blue Tribe Launches Spicy Kebab & "India's First" Korean Soya Chaap - vegconomist - the vegan business magazineBlue Tribe Foods is expanding its plant-based lineup with Korea-inspired Soya Chaap and a Spicy Kebab, highlighting clean-label, high-protein products targeted at Gen Z and busy households, and expanding distribution to 76 premium stores and major e-commerce …
- 2026-09-04 Blue Tribe expands Portfolio with New Plant-based Lineup - Brand LicenseBlue Tribe Foods is expanding its plant-based lineup with two new SKUs—Korean Soya Chaap and Spicy Kebab—aimed at mainstream, urban Indian consumers, leveraging clean-label, high-protein products and a stronger offline/online retail presence to drive growth …
- 2025-06-24 Blue Tribe Debuts High-Protein Baked Snack Range in Key Indian Metros - Indian RetailerBlue Tribe Foods is expanding its presence in India’s healthier snacking space with the launch of its KLAW Supergrain Protein Puffs, a baked, high-protein snack debuting in major metros (Delhi, Mumbai, Bengaluru) and distributed online and through modern …
- 2025-04-22 Blue Tribe Foods kicks off 'Eat Green Initiative' - MxMIndiaBlue Tribe Foods, a plant-based protein brand, launched the Eat Green Initiative to promote sustainable eating during Earth Day 2025, with a week-long campaign encouraging people to choose plant-based meals. The effort involves employees, brand advocates, and …
- 2026-09-04 Anushka Sharma and Virat Kohli Back Blue Tribe’s Delicious Plant-Based Chicken Nuggets - Brand LicenseBlue Tribe Foods is expanding its plant-based portfolio with high-moisture, meat-like chicken nuggets that offer higher protein content, zero cholesterol, hormones, antibiotics, or animal ingredients, and no palm oil, priced to compete with meat-based options. …
Network: owners, partners, peers
Ownership & investors 3
| parent | Sandeep Singh |
| investor | Virat Kohli |
| investor | Anushka Sharma |
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