Hoow Foods
Deep Food-technology company that aims to research and develop healthier yet tasty foods to the world. By being a disruptor of the food and beverage industry, Hoow Foods aims to make delicious foods healthy again through AI-ML and ingredient informatics. Brand owner of Callery's, Asia's and Singapore's first low-calorie, premium ice-cream brand.
Profile
Hoow Foods is a Singapore food-technology company that develops and commercializes healthier, tasty functional foods using its proprietary AI/ML food formulation platform and partnerships, including converting existing products into healthier variants while preserving taste/texture. Core tech is RE-GENESYS, a modular machine-learning-enabled product development platform derived from pharmaceutical product-development best practices. Its consumer plant-based egg alternative brand is HEGG (powdered plant-based “egg substitute,” gluten-free, with ~90% less fat). Hoow Foods was founded/incorporated in 2018 and is headquartered at 67 Ayer Rajah Crescent #01-03/04, Singapore 139950. It is privately held; a Seed VC round was reported as S$3 million (about US$2.22M) and CB Insights lists total raised about $3.4M with investors including TRIVE, Farquhar Venture Capital, Sunbo Angel Partners, Nanyang Realty, and Lighthouse Combined Investment (no public stock listing mentioned). Latest 2025–2026 activity: HOOW FOODS PTE. LTD. is a “Live Company,” with filings showing annual return date in 2025. No 2025–2026 product, revenue, capacity, employees, or customer/partner names beyond those sources were provided.
Sources#
- Hoow Foods
- Technology – Hoow Foods
- About Us – Hoow Foods
- Hegg – Hoow Foods
- Singapore FoodTech startup Hoow Foods raises $2.22M pre-Series A, launches new plant-based subsidiary Hegg Foods - TNGlobal — 2021-08-03
- Hoow Foods - Products, Competitors, Financials, Employees, Headquarters Locations — 2021-07-26
- HOOW FOODS PTE. LTD. (W)
- Singapore Vegan Startup Hegg is Now in the Egg Section of Your Supermarket, After Partnering with the Island’s Leading Egg Distributor
- Industry
- Alternative proteins
- Topics
- Plant-based meat, dairy & egg
- Role
- Producer — “…practices [2]. Its consumer plant-based egg alternative brand is HEGG (powdered plant-based “egg substitute,”…”
Bio-solutions it supplies 0
Not yet cited as a supplier in a graded solution.
What they offer
Subsidiaries: HEGG FOODS PTE. LTD. (UEN: W)
News & status 6
- Status review: unclear — Only profile-type sources; no clear 2025–26 company news.
- 2025-07-08 The Predictive Recipe: AI-Powered Innovation in Food Formulation and Production | Forward FoodingHoow Foods uses its RE-GENESYS™ predictive reformulation engine to transform high-calorie, nutrient-poor foods into healthier, regulatory-compliant versions without sacrificing taste or texture, by simulating molecular ingredient interactions and incorporating …
- 2025-06-03 Indulgent Yet Healthy: The New Food TrendHoow Foods in Singapore uses AI to analyze meal nutrition and suggest healthier ingredient swaps, enabling chefs to preserve indulgent flavors while improving nutritional profiles.
- 2026-08-08 Sherman H.Hoow Foods is a Singapore-based, series A deep food-tech company focused on healthier, tasty foods, leveraging formulation science and data-driven optimization; it operates as a research services company with a small team, branding Callery’s as a low-calorie …
- 2026-09-29 Singapore is helping ‘future-food’ companiesHoow Foods is not mentioned in the provided article. The piece discusses Singapore’s growing FoodTech ecosystem, including ScaleUp Bio, Corning Life Sciences, and government/venture support for alternative proteins and fermentation, but does not reference Hoow …
- 2026-07-03 HOW’S CATERING MARKS 35 YEARS WITH FIVE IMMERSIVE DINING CONCEPTS THAT REIMAGINE THE CATERING EXPERIENCE ⋆ METROPOLITANTWhat it says about How’s Foods: The piece positions How’s Catering as an experience-first caterer that leveled up beyond traditional service, centering immersive, narrative-driven dining concepts and event design as core to its offering. It emphasizes 35 years …
- 2026-09-25 Heritage Singapore brand adopts AI to streamline orders | The Straits TimesHarriAnns Nonya Table (Heritage Singapore brand) adopts AI to streamline orders, improving efficiency and accuracy; it highlights a proactive push toward digitalization in hospitality, not Hoow Foods itself. If you meant Hoow Foods specifically, please provide …
Network: owners, partners, peers
Ownership & investors 1
| subsidiary | HEGG FOODS PTE. LTD |
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