# Maurten

developed an alginate-pectin hydrogel system that cross-links into a gel in stomach acid; its Gel 100 is the official on-course fuel for all IRONMAN athletes and the default high-carb option across the WorldTour cycling peloton and elite distance running.


Source: https://en.bioecon.ru/companies/maurten/
Updated: 2026-08-15

- Country: Sweden

## Verifiable facts

| Fact | Value | Source |
| --- | --- | --- |
| Funding | 20 million euro round led by Iris Ventures | https://wwd.com/business-news/financial/iris-leads-20-million-euro-funding-sweden-sports-nutrition-maurten-1236498203/ |
| Capacity | asset-light model with minimal property, plant, or equipment; outsources manufacturing | https://builtonbikes.cc/p/the-high-end-nutrition-war-nobody |
| Certification | Informed Sport certified; suppliers certified to FSSC 22000 standard | https://www.maurten.com/faq/about-maurten |
| Production site | factories in Denmark | https://wwd.com/business-news/financial/iris-leads-20-million-euro-funding-sweden-sports-nutrition-maurten-1236498203/ |
| Headcount | 42 employees (as of 2024) | https://en.syna.se/companypublic/5590803176/maurten-ab, https://rating.se/info1/light/overview/5590803176 |
| Revenue | 318.8 million SEK (approx. 2024) | https://en.syna.se/companypublic/5590803176/maurten-ab, https://rating.se/info1/light/overview/5590803176 |

Independent sources: builtonbikes.cc, en.syna.se, rating.se, wwd.com

## Technologies

- [Bio-sports-nutrition gels & shots](https://en.bioecon.ru/technology/bio-sports-nutrition-gels/)