# MUD Jeans

a B Corp-certified circular-denim specialist running a lease-a-jeans take-back model and increasing recycled-cotton content in its fabric — its latest denim reaches 55% post-consumer recycled cotton, well above the 20-40% typical of the category.


Source: https://en.bioecon.ru/companies/mud-jeans/
Updated: 2026-08-06

- Country: Netherlands

## Verifiable facts

| Fact | Value | Source |
| --- | --- | --- |
| Certification | B Corp certified since 2015 | https://bjournal.net/mud-jeans-bets-on-bonds-to-fund-circular-denim/, https://mudjeans.com/blogs/blog/behind-the-b-our-journey-to-becoming-a-b-corp, https://transition-pathways.europa.eu/textiles/best-practices/how-circularity-business-model-can-drive-product-innovation-case-mud-jeans |
| Funding | €1 million community funding round in 2024; launched a crowdfunding campaign for €300,000 in 2026 | https://bjournal.net/mud-jeans-bankrupt-despite-raise-and-break-even/, https://bjournal.net/mud-jeans-bets-on-bonds-to-fund-circular-denim/, https://transition-pathways.europa.eu/textiles/best-practices/how-circularity-business-model-can-drive-product-innovation-case-mud-jeans, https://wwd.com/sourcing-journal/sj-denim/mud-jeans-ends-leasing-program-crowdfunding-1239074288/, https://wwd.com/sourcing-journal/sj-denim/mud-jeans-scales-post-consumer-recycled-cotton-denim-1238858582/ |
| Production site | Yousstex International (Tunisia) | https://minerva.usc.gal/rest/api/core/bitstreams/c9c6051b-c1db-439e-a0d0-7c49e22b9576/content, https://sourcingjournal.com/denim/denim-brands/mud-jeans-2021-sustainability-report-dry-indigo-recycled-cotton-385028/, https://transition-pathways.europa.eu/textiles/best-practices/how-circularity-business-model-can-drive-product-innovation-case-mud-jeans, https://www.humanrights-in-tourism.net/sites/default/files/media/file/2019/mud-jeanssustainability-report-2018-849.pdf |
| Headcount | 11-50 employees as of 2026 | https://bjournal.net/mud-jeans-bankrupt-despite-raise-and-break-even/, https://minerva.usc.gal/rest/api/core/bitstreams/c9c6051b-c1db-439e-a0d0-7c49e22b9576/content, https://transition-pathways.europa.eu/textiles/best-practices/how-circularity-business-model-can-drive-product-innovation-case-mud-jeans, https://www.humanrights-in-tourism.net/sites/default/files/media/file/2019/mud-jeanssustainability-report-2018-849.pdf |
| Revenue | projected 2026 annual net revenue of 3.1 million to 3.2 million euros | https://bjournal.net/mud-jeans-bankrupt-despite-raise-and-break-even/ |

Independent sources: bjournal.net, humanrights-in-tourism.net, minerva.usc.gal, sourcingjournal.com, transition-pathways.europa.eu, wwd.com

## Technologies

- [Bio-denim](https://en.bioecon.ru/technology/bio-denim/)