Phool.co
The Ganges, which is virtually synonymous with Indian civilization, is dying. Pollution, over-extraction of water and emaciated farm canals are killing the mighty river. At PHOOL we collect floral waste from the temples and mosques in Uttar Pradesh, thus preventing 7600 Kgs waste flowers and 97 Kgs toxic chemicals from getting into the river daily. The waste is handcrafted by rural women self-help …
Profile
Phool.co is an Indian biomaterials and wellness startup that upcycles floral waste collected from temples into charcoal-free incense and lifestyle products, as well as a proprietary vegan leather alternative called Fleather. Founded in July 2017 by Ankit Agarwal and headquartered in Kanpur, the company is incubated at IIT Kanpur.
In FY25, the company reported Rs 77 crore in revenue and achieved profitability, marking a significant turnaround from previous losses. It is a private entity backed by investors including Sixth Sense Ventures, Alia Bhatt, IAN Fund, and Social Alpha. The company remains active and continues to scale its operations and R&D efforts.
Sources#
- IIT Kanpur-backed biomaterials startup and D2C wellness brand, Phool.co® raises $8M in funding from Sixth Sense Ventures | IIT Kanpur
- Alia Bhatt invests in IIT Kanpur backed Direct-to-consumer (D2C) start-up Phool.co that makes natural incense and bio-leather | IIT Kanpur — 2021-10-07
- Transforming stench to scent – the case of Phool.Co. — 2024-07-09
- Phool.co Turns Profitable in FY25 with Strong Revenue Growth - Indian Retailer — 2026-05-14
- Phool.co Reports Rs 77 Cr Revenue in FY25, Turns Profitable - Indian Retailer — 2026-05-13
- Phool: The Indian Startup Turning Waste Temple Flowers into Biodegradable ‘Fleather’ - Swissnex in India — 2025-05-13
- Social Alpha backed Flowercycling Start-up Phool.co raises $1.4 Million in pre-Series A round led by IAN Fund - SocialAlpha — 2020-09-02
- IIT Kanpur-backed innovation shines at the global stage as Prince William unveils the finalists for the Second Annual Earthshot Prize | IIT Kanpur — 2022-11-07
- Industry
- Crop protection, Fertilisers & plant nutrition, Packaging & plastics, Textiles & leather, Waste & circular economy
- Topics
- Biofertilizers & biostimulants, Crop protection chemicals & fertilizers
- Role
- Distributor — “…fe by IIRT). - Sourcing and distribution: Products ship from Kanpur with 3–5 days standard delivery ……”
Bio-solutions it supplies 1
What they offer
Products: Phal By Phool; Reed Diffuser; PETRICHOR; Havan Cups; Bambooless Incense Collection; Incense Sticks; Essential Oils; Incense Cones; Refill Packs; Incense Sticks Combos
- Applications
- Flowercycled products
- Production sites
- Kanpur, Uttar Pradesh, India — Flowercycling products
- Products (website)
- Phal By Phool · Reed Diffuser · PETRICHOR · Havan Cups · Bambooless Incense Collection · Incense Sticks · Essential Oils · Incense Cones · Refill Packs · Incense Sticks Combos · Incense Cones Combos · Gift Boxes
- R&D facilities
- Research on organic Styrofoam from waste flowers · Development of natural body cleaners (SUPER LOOFAH) · Launching bathing bars 'NO CHEMISTRY'
Read from the company's own website: home · about · products · production · leadership · contact
News & status 6
- 2026-10-02 TECHSHOTS | <!-- -->IAN Fund invests US$1.4 Million in IIT Kanpur backed startup Phool.coPhool.co, IIT Kanpur-backed biomaterial startup, has raised $1.4 million from IAN Fund to advance research and scale operations, focusing on converting floral waste into luxury incense products and developing “Fleather” from plant waste.
- 2026-05-13 Phool.co Reports Rs 77 Cr Revenue in FY25, Turns Profitable - Indian RetailerPhool.co posted FY25 revenue of Rs 77 crore and turned profitable, up from FY24, driven mainly by product sales and supported by its flowercycling waste-to-products model. The Kanpur-based startup, backed by Alia Bhatt, expanded operations and branding while …
- 2026-06-24 Flowers Recycled - Porthole Cruise and TravelPhool.co is a Kanpur-based startup that partners with luxury hotels to repurpose wedding flowers into non-toxic, fragrance-infused incense sticks and cones, funded by the sale of these products to support environmental causes and provide fair-wage, …
- 2026-05-14 Phool.co Turns Profitable in FY25 with Strong Revenue Growth - Indian RetailerPhool.co is profitable in FY25 with strong revenue growth (Rs 77 crore, up from Rs 50 crore in FY24) and a net profit of Rs 2.5 crore, signaling improved operating efficiency and successful growth investments in sustainable, wellness-focused D2C products.
- 2025-01-08 On the Banks of the Ganges, Blooms a Start-Up Called Phool – Outlook BusinessPhool.co is a Kanpur-based startup that upcycles temple flower waste into premium consumer products (incense, candles, oils, diffusers) and is scaling through temple partnerships, with ambitions to disrupt traditional leather via a flower-waste-based …
- 2025-05-13 Phool: The Indian Startup Turning Waste Temple Flowers into Biodegradable ‘Fleather’ - Swissnex in IndiaPhool.co is an Indian social enterprise that upcycles floral temple waste into sustainable products (e.g., incense, colors) and employs marginalised women as “flowercyclers,” while pioneering Fleather—an entirely biodegradable, plant-based leather alternative …
Network: owners, partners, peers
Ownership & investors 6
| investor | Sixth Sense Ventures |
| investor | Alia Bhatt |
| investor | IAN Fund |
| investor | Social Alpha |
| investor | Draper Richards Kaplan Foundation |
| investor | IIT Kanpur |
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