Shinsegae Food
Profile
Shinsegae Food (KRX: 031440) is a South Korean food manufacturing/distribution, bakery, and restaurant/franchise catering company. It launched the plant-based meat brand Better Meat, but in 2025 it moved to exit the segment: Better Foods (U.S. subsidiary Better Foods Inc., created to expand abroad) was ended and liquidated in 2025, and Better Meat’s domestic product operation was set to stop once inventory sold out; only the “YOU ARE WHAT YOU EAT” brand remained, with reduced SKUs. Better Meat’s tech emphasis included R&D for plant-based meat plus related substitutes, and use in partner menu items such as No Brand Burger’s “Better Burger.” Shinsegae Food was founded in 1979 and is headquartered in Seoul (office in Seongdong-gu). Ownership: Shinsegae Food is a public company; E-mart (E-MART Inc.) agreed in 2026 to acquire the remaining stake to reach ~99.99% and the deal was expected to close by June 8, 2026. Funding/investors: Better Foods received investment from U.S. VC Cleveland Avenue in 2024 (amount not stated). Scale (where known): LinkedIn reports 220 employees and 1979 founding; Simply Wall St lists FY2025 revenue about ₩1.23t and FY2025 net loss about ₩1.73b. Latest 2025-2026 developments: 2025 portfolio rationalization included Better Foods liquidation and Better Meat operation ending; 2026 focus shifted to bakery and franchise burger with ongoing investment/expansion, and the parent company remains active as a listed entity.
Sources#
- “안 되는 건 버린다”…신세계푸드가 찾은 답은 — 2025-08-27
- 신세계푸드, 미래 먹거리 ‘베러미트’ 사실상 철수 - 뉴스웨이 — 2025-08-29
- 신세계푸드, 대체육 ‘베러미트(Better Meat)’ 접고 베이커리·NBB’에 올인 < 기업 < 기업·산업·정책 < 기사본문 - 미트러버뉴스 — 2025-09-17
- [신세계푸드 사업 점검] 신사업 베러푸즈 동력 상실…‘아픈 손가락’ 전락 - 딜사이트 — 2025-05-21
- Shinsegae Food — 2026-06-26
- Better Foods, Subsidiary of Shinsegae Food for Plant-based Products, Attracts Investment from Cleveland Avenue — 2024-01-11
- SHINSEGAE FOOD (KOSE:A031440) - Stock Analysis - Simply Wall St — 2026-05-30
- Plant-based Better Foods receives funding boost to grow U.S. business — 2024-01-11
- Industry
- Alternative proteins, Food ingredients
- Topics
- Plant-based meat, dairy & egg
- Role
- Services / consulting — “…site analytics and customer consulting to tailor premium food services. The company pursues social responsibil…”
Bio-solutions it supplies 0
Not yet cited as a supplier in a graded solution.
What they offer
Subsidiaries: Better Foods Inc. (U.S.)
News & status 6
- 2025-05 Latest status: The company liquidated its U.S. subsidiary Better Foods Inc. and significantly scaled back its plant-based meat brand Better Meat in 2025. ↗ ↗ ↗
- Status review: active — Restructuring (US subsidiary liquidated 2025); parent operating.
- 2026-09-30 Shinsegae Food opens smoothie pop-up in Seongsu-dong - The Herald BusinessShinsegae Food is actively expanding its instant fruit smoothie brand Gwailbaro Smoothie with innovative, interactive experiences, launching a Ssukku House pop-up in Seongsu-dong to allow customers to customize and decorate their own smoothies, reinforcing the …
- 2026-09-18 Shinsegae Food partners with TMG Holdings to boost bakery lineup with French butter - The Herald BusinessShinsegae Food plans to boost its bakery competitiveness by using premium French butter La Conviette and expanding product development and distribution through a new MOU with TMG Holdings. The partnership aims to supply bakery items via TMG’s channels and …
- 2026-09-23 신세계푸드 외식 덜고 베이커리 힘준다, 임형섭 'B2B 제조회사' 전환 속도 | 비즈니스포스트신세계푸드는 외식 부분을 축소하고 베이커리 중심의 제조·공급 역량을 키우는 전략으로 전환하고 있다. 생산시설 확대와 유통망 다변화를 통해 베이커리 매출을 크게 끌어올리고(올해 목표 5700억 원) 브랜드·협력사와의 OEM/공동개발로 경쟁력을 강화하고 있다.
- 2026-09-17 뉴스 - SHINSEGAE FOODShinsegae Food is expanding its premium bakery strategy by partnering with TMJ Holdings to use high-quality French butter La Conviette and other global ingredients to develop differentiated bakery products and strengthen distribution through its in-house and …
- 2026-08-19 Shinsegae Food's 'Fruit Bar Smoothie' Surpasses 500,000 Cups Sold - The Asia Business DailyShinsegae Food’s Fruit Bar Smoothie has sold over 500,000 cups in six months, prompting a nationwide expansion of Traders T Cafe locations. The affordable 2,900-won price, interactive in-store blending, and growing smoothie-focused lineup (including tomato and …
- 2026-06-15 Shinsegae Food Secures New Production Base in Incheon, Plans Seongsu Plant Relocation - Seoul Economic DailyShinsegae Food is expanding its bakery and high-value-added product lines by acquiring a new Incheon production facility and moving/expanding its Seongsu plant to about 2,000 pyeong, aiming to quadruple capacity and accelerate its bakery and ODM growth.
Network: owners, partners, peers
Ownership & investors 1
| subsidiary | Better Foods Inc |
Partners & deals 1
| distribution agreement | B2C retail …orage/logistics, and sales. It strengthens its core capabilities through global sourcing, exclusive distribution rights, and a mix of B2C retail and B2B large-volume products for distribution channel… |
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