Vivera

Dutch plant-based steaks and cuts (wheat/soy extrusion), a major European plant-meat brand distributed across continental retail.

Country
Netherlands
plant-based eu
Coverage
CNEUINUS
food-alt-protein✓✓✓✓
Regulatorsfdaefsamoa-china

Verifiable facts

FactValueSource
Founded1990agfundernews.com · vivera.com · greenqueen.com.hk · ofimagazine.com · prnewswire.com
Funding€341 million (approximately US$409-410 million) acquisition by JBS in 2021agfundernews.com · greenqueen.com.hk · ofimagazine.com
CapacityTargeted 45 million kilos per year by 2025; over 1.5 million products per week as of 2020 medium confidencegreenqueen.com.hk · just-food.com · prnewswire.com
CertificationB Corp certified since May 2023vivera.com
Production siteHolten, Rijssen, and Vriezenveen, Netherlandsagfundernews.com · vivera.com · greenqueen.com.hk · just-food.com · ofimagazine.com
HeadcountApproximately 500 employees (as of 2024/2025); 239 employees as of April 2026 per Tracxn reporting medium confidencevivera.com
Revenue€80 million expected in 2020; US$100 million annually as reported around the time of the JBS acquisition medium confidenceofimagazine.com · prnewswire.com

Independent sources: agfundernews.com · greenqueen.com.hk · just-food.com · ofimagazine.com · prnewswire.com

Technologies
NameClusterRisk
Alternative proteinsfood-alt-proteinLow→

Compiled by BIOECON from primary sources.

Compliance Bioecon is an information intermediary; it is not a regulator, a certification body, or a legal advisor. When working with public-sector customers (procurement under 44-FZ / 223-FZ), Bioecon acts solely as an independent analytical platform, with no remuneration from suppliers.