# Vivera

Dutch plant-based steaks and cuts (wheat/soy extrusion), a major European plant-meat brand distributed across continental retail.


Source: https://en.bioecon.ru/companies/vivera/
Updated: 2026-07-29

- Country: Netherlands

## Verifiable facts

| Fact | Value | Source |
| --- | --- | --- |
| Founded | 1990 | https://agfundernews.com/vivera-acquired-by-jbs-for-plant-based-protein-409m, https://vivera.com/the-story-behind-vivera/, https://vivera.com/wp-content/uploads/2025/09/VIVERA-SUSTAINABILITY-REPORT-2025-UK-V7.pdf, https://www.greenqueen.com.hk/meat-giant-jbs-acquires-dutch-alternative-protein-brand-vivera-for-plant-based-pivot/, https://www.ofimagazine.com/news/brazils-jbs-to-buy-plant-based-meat-company-vivera, https://www.prnewswire.com/news-releases/major-breakthrough-dutch-manufacturer-vivera-brings-first-100-plant-based-steak-to-market-682511451.html |
| Funding | €341 million (approximately US$409-410 million) acquisition by JBS in 2021 | https://agfundernews.com/vivera-acquired-by-jbs-for-plant-based-protein-409m, https://www.greenqueen.com.hk/meat-giant-jbs-acquires-dutch-alternative-protein-brand-vivera-for-plant-based-pivot/, https://www.ofimagazine.com/news/brazils-jbs-to-buy-plant-based-meat-company-vivera |
| Capacity | Targeted 45 million kilos per year by 2025; over 1.5 million products per week as of 2020 [medium confidence] | https://www.greenqueen.com.hk/meat-giant-jbs-acquires-dutch-alternative-protein-brand-vivera-for-plant-based-pivot/, https://www.just-food.com/news/dutch-plant-based-firm-vivera-invests-eur30m-to-double-capacity/, https://www.prnewswire.com/news-releases/european-market-leader-vivera-foodgroup-sees-record-years-ahead-301021379.html |
| Certification | B Corp certified since May 2023 | https://vivera.com/wp-content/uploads/2025/09/VIVERA-SUSTAINABILITY-REPORT-2025-UK-V7.pdf |
| Production site | Holten, Rijssen, and Vriezenveen, Netherlands | https://agfundernews.com/vivera-acquired-by-jbs-for-plant-based-protein-409m, https://vivera.com/the-story-behind-vivera/, https://vivera.com/wp-content/uploads/2025/09/VIVERA-SUSTAINABILITY-REPORT-2025-UK-V7.pdf, https://www.greenqueen.com.hk/meat-giant-jbs-acquires-dutch-alternative-protein-brand-vivera-for-plant-based-pivot/, https://www.just-food.com/news/dutch-plant-based-firm-vivera-invests-eur30m-to-double-capacity/, https://www.ofimagazine.com/news/brazils-jbs-to-buy-plant-based-meat-company-vivera |
| Headcount | Approximately 500 employees (as of 2024/2025); 239 employees as of April 2026 per Tracxn reporting [medium confidence] | https://vivera.com/newsarticles/vivera-lanceert-de-plantaardige-signature-burger/, https://vivera.com/the-story-behind-vivera/, https://vivera.com/wp-content/uploads/2025/09/VIVERA-SUSTAINABILITY-REPORT-2025-UK-V7.pdf |
| Revenue | €80 million expected in 2020; US$100 million annually as reported around the time of the JBS acquisition [medium confidence] | https://www.ofimagazine.com/news/brazils-jbs-to-buy-plant-based-meat-company-vivera, https://www.prnewswire.com/news-releases/european-market-leader-vivera-foodgroup-sees-record-years-ahead-301021379.html |

Independent sources: agfundernews.com, greenqueen.com.hk, just-food.com, ofimagazine.com, prnewswire.com

## Technologies

- [Alternative proteins](https://en.bioecon.ru/technology/alternative-proteins/)