technology

AI-moderated concept testing

Conversational AI agents that conduct one-on-one interviews with consumers in parallel and synthesize the results, compressing a multi-week study into days.

Where it's used

Bio-product focus groups & A/B testing
Market-research firms and platforms that run qualitative focus groups and quantitative A/B/concept testing with ordinary consumers — not trained sensory panelists — to validate bio-based product concepts, claims, packaging and messaging before a launch commits to production.
market-access-commercial 7 min