technology

Probiotic cultures

Live micro-organisms added to or retained in beverages at billions of colony-forming units per serving to deliver a gut-health or functional benefit, requiring cold-chain survival and strain-evidence substantiation.

Where it's used

Living-culture beverages beyond kombucha
Kefir, water kefir, kvass and jun — live probiotic fermented drinks beyond kombucha, riding gut-health demand across the US, Europe, China and India, from Lifeway's drinkable kefir and KeVita's sparkling probiotic water to Yakult's lactobacillusdaily-dose category.
food-alt-protein 6 min