technology

Real-world-evidence modeling

Economic and outcomes models built on real-world clinical-practice data rather than randomized-trial data alone.

Where it's used

Health economics and outcomes research (HEOR) services
Specialist research organizations that build the economic and clinical-outcomes evidence pharmaceutical and biotech companies need to justify a product's value to payers and health-technology-assessment bodies — modeling cost-effectiveness, synthesizing real-world evidence and preparing HTA dossiers.
regulatory-legal 7 min