Meat hybrids (50/50 plant + meat)
Conventional meat processors blending animal protein with pea, soy and chickpea isolates into 50/50 hybrid sausages, schnitzel, nuggets and meatballs — the flexitarian FMCG carve-out pioneered by Rügenwalder's Halb & Halb, now spreading to Perdue, Maple Leaf and Tyson as the hybrid meat market heads toward USD 1.68 bn by 2036.
food-alt-protein
9 min