technology

Thurstonian discrimination testing

A statistical model for difference tests (triangle, duo-trio) that estimates the true perceptual distance between two products from panelist response patterns.

Where it's used

Sensory evaluation panels
Specialist firms that recruit, train and run trained descriptive sensory panels and consumer taste tests for food, beverage and CPG manufacturers, translating tasted attributes into the data that guides reformulation and label claims.
market-access-commercial 8 min