# Bio all-purpose home cleaners
Household surface, dish and multi-purpose cleaners built on plant-derived surfactants and enzyme stain-removal chemistry rather than petrochemical solvents — sold by specialist brands (Branch Basics, Puracy, ECOS, Blueland) that publish ingredient-level sourcing detail and, increasingly, ship in concentrate or refill-tablet format to cut packaging and shipping weight.
Source: https://en.bioecon.ru/technology/bio-all-purpose-home-cleaners/
Updated: 2026-08-18
## Overview and value chain
Markers: [EC: EU REACH substance registration | OECD: Industrial biotechnology | Regulator: EPA (USA), REACH (EU)]
Bio all-purpose home cleaners replace petrochemical surfactants and solvents with plant-derived surfactants (coco glucoside, decyl glucoside) and enzyme-based stain and soil removal chemistry. The commercial driver combines chemical-exposure avoidance in indoor and hand-contact use with a packaging-reduction trend: several producers here have moved from bottled liquid to concentrate or dry-tablet refill formats specifically to cut water weight, plastic packaging and shipping footprint, treating format as much a part of the sustainability claim as the chemistry itself. Enzyme stain removal — protease for protein stains, lipase for fats, amylase for starches — is shared technology with enzyme laundry detergents, but applied here to surface, dish and multi-purpose cleaning rather than fabric care.
The key directions of bio all-purpose home cleaners are:
1. **Plant-derived surfactants:** alkyl polyglucoside surfactants (coco glucoside, decyl glucoside) derived from coconut or corn sugars, replacing petrochemical surfactants as the core cleaning-action ingredient.
2. **Enzyme-based stain and soil removal:** protease, lipase and other enzymes targeting protein, fat and starch-based residue, applied to household surfaces, dishes and pet-related stains rather than only laundry fabric.
3. **Concentrate and refill formats:** cleaning products shipped as concentrated liquid, dry tablets or powder for at-home dilution, cutting the water weight and plastic packaging volume of conventional ready-to-use bottled cleaners.
4. **Published ingredient transparency:** brand-level commitment to publishing individual ingredient sourcing and function (an "ingredient library" approach), differentiating from conventional cleaners that disclose only broad category names.
### Sectoral value chain
```
[Surfactant/Enzyme Sourcing] ──> [Formulation] ──> [Concentrate/Tablet Production] ──> [Packaging]
│
(Ingredient Transparency Documentation)
│
▼
[Consumer Use] <─── [Retail & Direct Sale] <─────┘
```
### Value chain levels
| Level | Description | Key inputs/outputs |
|:---|:---|:---|
| **Surfactant/enzyme sourcing** | Sourcing plant-derived surfactants and stain-removal enzymes from specialty ingredient suppliers. | **In:** Coconut/corn-derived surfactants, protease/lipase enzymes.
**Out:** Formulation-ready active ingredients. |
| **Formulation** | Compounding surfactants, enzymes and other actives into a working cleaning formula. | **In:** Active ingredients.
**Out:** Finished cleaning formula. |
| **Concentrate/tablet production** | Processing the formula into concentrate, dry tablet or powder format for at-home dilution. | **In:** Finished formula.
**Out:** Concentrate, tablet or powder product. |
| **Packaging** | Packaging the product in refillable or reduced-plastic format, often paired with a reusable bottle system. | **In:** Concentrate/tablet product.
**Out:** Retail-ready packaged product. |
| **Retail and direct sale** | Selling through direct-to-consumer e-commerce or retail channels. | **In:** Packaged product.
**Out:** Retail sale. |
| **Consumer use** | Diluting concentrate or dissolving tablets at home before use on surfaces, dishes or laundry-adjacent stains. | **In:** Purchased product.
**Out:** Diluted, ready-to-use cleaner. |
Cross-cutting technologies of the sector:
- **Alkyl polyglucoside surfactants:** plant-derived (coconut, corn) surfactants such as coco glucoside and decyl glucoside replacing petrochemical surfactants in cleaning formulas.
- **Multi-enzyme stain removal:** protease, lipase and amylase enzymes breaking down protein, fat and starch-based residue on household surfaces, dishes and pet stains.
- **Concentrate and tablet reformulation:** converting ready-to-use liquid cleaners into concentrate or dry-tablet format to reduce water weight and plastic packaging volume.
---
## US
The United States hosts all four confirmed producers in this screen, spanning an ingredient-transparency specialist, a multi-category plant-powered brand, a legacy natural-cleaning manufacturer and a concentrate/tablet-format pioneer.
### Ingredient transparency, multi-category plant-powered cleaning, concentrate and tablet formats
- **Branch Basics:** publishes a detailed public ingredient library explaining the function and sourcing of each active — coco glucoside, sodium phytate, plant-derived protease — in its concentrate formula, treating ingredient-level transparency as a core brand differentiator.
- **Puracy:** builds a multi-category catalog spanning multi-surface spray, laundry detergent, stain remover and enzyme pet-stain remover around a shared plant-powered, enzyme-based formulation approach.
- **ECOS (Earth Friendly Products):** a legacy natural-cleaning manufacturer with a broad catalog of plant-powered dish, laundry and dishwasher products, Leaping Bunny certified and formulated without dyes or synthetic fragrance.
- **Blueland:** known primarily for enzyme laundry tablets, also produces a multi-surface and toilet-cleaner tablet line on the same plastic-free refillable-bottle model, extending its concentrate/tablet format beyond laundry into general household cleaning.
---
## CN
China's presence in bio all-purpose home cleaners did not surface a confirmed producer on an own domain this screen — search results did not return a Chinese cleaning-products manufacturer's own commercial product page confirming a plant-based surfactant or enzyme-cleaner line.
### No confirmed domestic producer this screen
- **Evidence gap, not an absence claim:** without an own-domain page confirming a specific Chinese manufacturer's bio-based cleaning-product line, none is listed here — a candidate for a future enrichment pass.
---
## EU
Europe's presence in this screen did not clear the confirmation bar independently of the four US-headquartered producers tabled above, several of which sell into EU markets subject to REACH substance registration.
### Screened but not independently confirmed this pass
- **Evidence gap, not an absence claim:** European plant-based and enzyme-cleaner brands are a plausible category given REACH's substance-transparency requirements, but this screen did not confirm a specific European brand independently of the US producers above — worth a direct follow-up search.
---
## Leading companies and research institutes
| Company / Institute | Country | Key products / platforms | Tech features | Status 2026 |
|:---|:---|:---|:---|:---|
| **Branch Basics** | 🇺🇸 USA | *Concentrate, published ingredient library* | Coco glucoside, sodium phytate, plant-derived protease | commercial |
| **Puracy** | 🇺🇸 USA | *Multi-surface, laundry, stain remover, pet-stain remover* | Multi-category plant-powered enzyme formulation | commercial |
| **ECOS** | 🇺🇸 USA | *Dish, laundry, dishwasher detergent* | Legacy manufacturer, Leaping Bunny certified | commercial |
| **Blueland** | 🇺🇸 USA | *Multi-surface & toilet-cleaner tablets* | Plastic-free refillable-bottle tablet format | commercial |
---
## Tech stack and innovations
The stack splits into an active-ingredient layer (plant surfactants, stain-removal enzymes) shared across the category and a format-innovation layer (concentrate, tablet) that varies more by brand.
1. **Alkyl Polyglucoside Surfactant Chemistry:**
- Coco glucoside and decyl glucoside, derived from coconut or corn sugars combined with plant-based fatty alcohols, replace petrochemical surfactants as the core cleaning-action ingredient while remaining biodegradable and low-irritation.
- Branch Basics' published ingredient library documents this chemistry at a level of detail — function, sourcing, safety data — uncommon among conventional cleaning-product labels.
2. **Multi-Enzyme Stain and Soil Removal:**
- Protease, lipase and amylase enzymes target protein, fat and starch-based residue respectively, the same enzyme classes used in laundry detergent but formulated here for hard surfaces, dishes and pet stains.
- Puracy's catalog spanning multi-surface spray through pet-stain remover shows the same enzyme-formulation approach generalizing across cleaning contexts rather than remaining laundry-specific.
3. **Concentrate and Tablet Reformulation:**
- Converting a ready-to-use liquid cleaner into concentrate or dry-tablet format for at-home dilution cuts the water weight and plastic packaging volume that dominate a conventional bottled cleaner's shipping footprint.
- Blueland's extension of its tablet format from laundry into multi-surface and toilet-cleaner products demonstrates the format generalizes across cleaning categories once the reusable-bottle infrastructure exists.
---
## Value chains and production pipelines
### Industrial pipeline of a bio all-purpose home cleaner product line (EU REACH, EPA oversight)
```
┌───────────────────────────┐ ┌───────────────────────────┐
│ 1. Surfactant/Enzyme Sourcing│ ───> │ 2. Formulation │
└───────────────────────────┘ └───────────────────────────┘
│
▼
┌───────────────────────────┐ ┌───────────────────────────┐
│ 4. Packaging │ <─── │ 3. Concentrate/Tablet Prod.│
└───────────────────────────┘ └───────────────────────────┘
│
▼
┌───────────────────────────┐ ┌───────────────────────────┐
│ 5. Retail & Direct Sale │ ───> │ 6. Consumer Use │
└───────────────────────────┘ └───────────────────────────┘
```
#### Stage 1: Surfactant/enzyme sourcing
Plant-derived surfactants and stain-removal enzymes are sourced from specialty ingredient suppliers, setting the base active chemistry the finished formula will build on.
#### Stage 2: Formulation
Surfactants, enzymes and other actives are compounded into a working cleaning formula balancing cleaning performance, biodegradability and skin/surface safety.
#### Stage 3: Concentrate/tablet production
The formula is processed into concentrate, dry tablet or powder format for at-home dilution, the stage where the format-innovation layer diverges most between producers.
#### Stage 4: Packaging
Product is packaged in refillable or reduced-plastic format, frequently paired with a reusable bottle system designed for repeated refill rather than single-use disposal.
#### Stage 5: Retail and direct sale
Products are sold through direct-to-consumer e-commerce and retail channels, with published ingredient transparency and packaging-reduction claims frequently central to product marketing.
#### Stage 6: Consumer use
Consumers dilute concentrate or dissolve tablets at home before use on surfaces, dishes or pet-related stains — the point where the concentrate/tablet format's water-weight and packaging savings are actually realized versus a ready-to-use bottled product.