Personalized diagnostics
01Overview and value chain
Markers: [EC: In Vitro Diagnostic Medical Devices Regulation (IVDR) | OECD: 3.3 Health | Regulator: FDA (USA), EMA (EU), NMPA (China)]
Personalized diagnostics represents the foundation of precision medicine, utilizing advanced genomic and molecular tools to tailor medical treatment to individual patient profiles. By shifting from a “one-size-fits-all” approach to individualized therapies, the sector focuses heavily on Next-Generation Sequencing (NGS), liquid biopsy, and companion diagnostics. Utilizing circulating tumor DNA (ctDNA) from non-invasive blood draws, these technologies enable multi-cancer early detection and minimal residual disease (MRD) monitoring, fundamentally altering oncology care. The global NGS diagnostic market, valued at $3.8 billion, exhibits a 28% year-over-year growth, driven by falling sequencing costs and expanding clinical coverage.
The key directions of personalized diagnostics are:
- NGS Oncology Diagnostics: Comprehensive Genomic Profiling (CGP) using 300–600 gene panels to match tumors with targeted therapies.
- Liquid Biopsy: Non-invasive monitoring of circulating tumor DNA (ctDNA) for cancer relapse and early multi-cancer detection (MCED).
- Companion Diagnostics (CDx): Specific tests required to determine patient eligibility for corresponding targeted therapeutic drugs.
- CRISPR Diagnostics: Fast, point-of-care diagnostic chips identifying viral pathogens and antimicrobial resistance within 30 minutes.
Sectoral value chain
[Sample Collection] ──> [Nucleic Acid Extraction] ──> [Library Preparation] ──> [Sequencing / Detection]
│
(Target Enrichment)
│
▼
[Targeted Therapy Selection] <─── [Clinical Reporting] <─── [AI Bioinformatics Analysis]Value chain levels
| Level | Description | Key inputs/outputs |
|---|---|---|
| Sample Collection | Collection of blood, tissue, or saliva utilizing stabilized collection tubes | In: Patient biofluid. Out: Stabilized sample. |
| Extraction | Automated isolation of high-quality DNA, RNA, or circulating tumor DNA | In: Stabilized sample. Out: Purified nucleic acids. |
| Library Prep | Fragmentation, adapter ligation, and target enrichment for specific genomic regions | In: Nucleic acids. Out: Sequencing libraries. |
| Sequencing | High-throughput reading of millions of DNA fragments in parallel (NGS) | In: Libraries. Out: Raw genomic data. |
| Bioinformatics | Alignment, variant calling, and mutation annotation using specialized software | In: Raw data. Out: Variant profiles. |
| Clinical Interpretation | Matching genetic variants with clinical databases to guide therapy decisions | In: Variant profiles. Out: Actionable medical report. |
Cross-cutting technologies of the sector:
- Next-Generation Sequencing (NGS): Massively parallel sequencing technology driving genomics with exponential cost reductions.
- Liquid Biopsy: Detection of cell-free DNA (cfDNA) and exosomes in blood to profile tumors without invasive surgery.
- Artificial Intelligence in Diagnostics: Multimodal models combining genomic, imaging (radiogenomics), and clinical data for predictive oncology.
02US
The United States leads the global personalized diagnostics market with the highest number of FDA-approved liquid biopsies and companion diagnostics.
FDA breakthrough devices, Illumina dominance, liquid biopsy pioneers
- Sequencing Dominance: American companies like Illumina produce over 75% of global NGS platforms, setting the gold standard.
- FDA Approvals: Guardant Health secured the first FDA-approved liquid biopsy for non-small cell lung cancer (NSCLC) profiling.
- Multi-Cancer Early Detection: Companies like Grail launched the Galleri test utilizing cfDNA methylation to screen for over 50 cancer types from a single blood draw.
03CN
China relies on massive state-backed biobanks and localized sequencing giants to become a strategic center for precision medicine.
Mass sequencing scale, BGI genome cost, NMPA approvals
- Lowest Sequencing Costs: BGI Genomics offers the world’s most affordable whole genome sequencing (WGS), driving mass adoption in developing nations.
- Liquid Biopsy Commercialization: Burning Rock leads oncology NGS in China, submitting liquid biopsy panels for early colorectal cancer screening to the NMPA.
- Data Sovereignty: Strict genomic data security laws require local analysis, prohibiting the export of Chinese genomic data and fostering a self-sufficient domestic ecosystem.
04EU
The European Union focuses on rigorous clinical validation (IVDR) and continental data sharing initiatives.
IVDR compliance, European Health Data Space, companion diagnostics
- Strict Regulation: The IVDR shift demands extensive clinical evidence for diagnostic tests, causing a transition from in-house lab tests to validated commercial platforms.
- European Health Data Space (EHDS): An initiative uniting electronic health records and genetic data across 27 EU nations to fuel biomarker discovery while respecting GDPR.
- Companion Diagnostics Integration: European pharma giants require validated CDx platforms, supplied by companies like Qiagen, to prescribe targeted treatments safely.
05Leading companies and research institutes
| Company / Institute | Country | Key products / platforms | Tech features | Status 2026 |
|---|---|---|---|---|
| Illumina | 🇺🇸 USA | NovaSeq, DRAGEN | 75% of global NGS platforms | operating |
| Guardant Health | 🇺🇸 USA | Guardant360 | FDA-approved liquid biopsy | operating |
| BGI Genomics | 🇨🇳 China | DNBSEQ | Lowest cost whole genome sequencing | operating |
| Burning Rock | 🇨🇳 China | OncoCompass | Liquid biopsy and cancer screening | operating |
| Qiagen | 🇩🇪 Germany | QIAstat-Dx | Companion diagnostics leader | operating |
| Tempus | 🇺🇸 USA | Tempus xT | AI-guided genomic profiling | operating |
06Tech stack and innovations
The personalized diagnostics stack combines advanced biochemistry with high-performance computing.
- Next-Generation Sequencing Platforms:
- Massive parallel sequencing arrays reading millions of short DNA fragments simultaneously.
- Reduced the cost of sequencing a whole human genome from millions to under $200.
- Liquid Biopsy and Fragmentomics:
- Detection of circulating tumor DNA (ctDNA) shed by apoptotic tumor cells into the bloodstream.
- Relies on ultra-deep sequencing and methylation profiling to detect minimal residual disease (MRD).
- CRISPR Point-of-Care Diagnostics:
- Leveraging Cas12 and Cas13 enzymes (e.g., SHERLOCK and DETECTR) for rapid nucleic acid detection.
- Provides 30-minute diagnostic turnarounds for infectious diseases on low-cost paper or microfluidic chips.
07Value chains and production pipelines
Industrial pipeline of targeted oncology diagnostics (ISO 15189)
┌───────────────────────────┐ ┌───────────────────────────┐
│ 1. Liquid Biopsy Draw │ ───> │ 2. cfDNA Extraction │
└───────────────────────────┘ └───────────────────────────┘
│
▼
┌───────────────────────────┐ ┌───────────────────────────┐
│ 4. Massively Parallel Seq │ <─── │ 3. Targeted Library Prep │
└───────────────────────────┘ └───────────────────────────┘
│
▼
┌───────────────────────────┐ ┌───────────────────────────┐
│ 5. Variant Calling (AI) │ ───> │ 6. CDx Report Generation │
└───────────────────────────┘ └───────────────────────────┘Stage 1: Liquid Biopsy Draw
A standard peripheral blood sample is collected into specialized tubes containing preservatives that prevent white blood cell lysis, ensuring the circulating cell-free DNA (cfDNA) remains uncontaminated.
Stage 2: cfDNA Extraction
In a certified laboratory, plasma is separated via centrifugation. Automated robotic liquid handling systems isolate and purify the extremely sparse and fragmented cfDNA using magnetic bead technology.
Stage 3: Targeted Library Prep
The purified cfDNA undergoes end repair, A-tailing, and adapter ligation. Hybridization capture probes enrich specific oncology-relevant genes (e.g., 300 to 500 gene panels) to focus sequencing power on target regions.
Stage 4: Massively Parallel Seq
The prepared libraries are loaded onto high-throughput NGS flow cells. The sequencer performs thousands of cycles, generating millions of short reads with ultra-deep coverage required to detect rare mutations (allele fractions below 0.1%).
Stage 5: Variant Calling (AI)
Bioinformatics pipelines process the raw sequencing reads. AI-assisted algorithms align the sequences to a reference genome, correct sequencing errors, and identify single nucleotide variants (SNVs), indels, and fusions.
Stage 6: CDx Report Generation
The detected variants are cross-referenced with curated clinical and pharmacological databases. A final report is generated identifying actionable mutations and recommending specific targeted therapies or clinical trials.
| Supplier | Price | Lead time | Certificates | Risk | Confidence |
|---|---|---|---|---|---|
| Illumina | custom | custom | Low | HIGH | |
| Guardant Health | custom | custom | Low | HIGH | |
| BGI Genomics | custom | custom | Low | HIGH | |
| Burning Rock | custom | custom | Medium | MEDIUM | |
| Qiagen | custom | custom | Low | HIGH | |
| Tempus | custom | custom | Low | HIGH |